Legend speaks of a time, in the ancient lands of Puebla, when a solitary puma named Montaraz witnessed the birth of mezcal. Becoming the guardian of the sacred agave plants. On a stormy night, a bolt of lightning struck an agave, unleashing nature’s fury. But instead of destruction, the agave absorbed the lightning’s power, transforming into a golden elixir—mezcal. Montaraz, drawn by the sweet aroma, tasted the divine nectar and became its eternal guardian. From that moment on, Montaraz watched over the agave, ensuring its legacy as the lifeblood of Puebla’s mezcal—a gift from the heavens.